Digital is becoming a lot more integrated. Companies have started to unite in-store marketing with digital signage and motion sensory equipment. One of the best results to date is Adidas's new interactive inventory in several of their stores.
As the video shows the "wall" is a highly customized experience using facial recognition to assess the gender of approaching consumes. It then guides them through a specific or full range of Adidas shoes and gives them highly specific and detailed information on each model including product videos, visual explanation of the design of the shoe and immediate purchase options allowing for great speed and selection of the perfect model for each consumer.
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