I found the link to this post by Ogilvy Head of Planning, Russell M. Davies on a Twitter post by Mat Spencer from Strawberry Frog. Very interesting look on a term I had not encountered before - Post-digital. Have a read...
http://russelldavies.typepad.com/planning/2010/11/post-digital-an-apology.html
Sunday, November 21, 2010
IAMPLAYR: a Unique Integrated Campaign Sponsored by Nike
Now here we have something special - a unique integration between social media, storytelling, website, interactive videos and gaming - all working towards a unique consumer experience where people can view the life of a professional football player from first-person perspective. The "game" was developed by agency We R Interactive.
This campaign might set new standards for social gaming. See below!
This campaign might set new standards for social gaming. See below!
Wednesday, November 17, 2010
Using Social Media for Truly Connecting
I recently got introduced to an online platform which publishes presentations and performances by inspiring and innovative people around the world. They cover all kinds of topics and I am still in the process of going through all the great things on their website but when I watched the video below I thought it would be perfect to share on my blog to demonstrate how creative use of social media does not always have to do with a company's marketing communication. The speaker, Ze Frank, organizes social projects and initiatives for people and challenges them to create weird, funny and creative things. He is a person that seems to genuinely believe in the power of social media to connect people, even if they are complete strangers when they encounter one another in the digital world. Truly fascinating...you can find a link to TED's website in the Top Examples section to the right.
Thursday, November 11, 2010
Fracturing Attention Spans and Drops in Productivity
Below are a few quotes from the New York Times article by Matt Richtel on the topic of how given us so many options and opportunities that we sometimes (more and more) get lost in emails, FaceBook, surfing etc. and stop paying attention to our work, social life and so on. Definitely something to keep in mind - digital is interesting but should not take over your life.
"The onslaught of cellphone calls and e-mail and instant messages is fracturing attention spans and hurting productivity. It is a common complaint. But now the very companies that helped create the flood are trying to mop it up.
Some of the biggest technology firms, including Microsoft, Intel, Google and I.B.M., are banding together to fight information overload. Last week they formed a nonprofit group to study the problem, publicize it and devise ways to help workers — theirs and others — cope with the digital deluge."
"The big chip maker Intel found in an eight-month internal study that some employees who were encouraged to limit digital interruptions said they were more productive and creative as a result."
"A Google software engineer last week introduced E-Mail Addict, an experimental feature for the company’s e-mail service that lets people cut themselves off from their in-boxes for 15 minutes."
"The fractured attention comes at a cost. In the United States, more than $650 billion a year in productivity is lost because of unnecessary interruptions, predominately mundane matters, according to Basex. The firm says that a big chunk of that cost comes from the time it takes people to recover from an interruption and get back to work."
"Companies are also realizing that there is money to be made in helping people reduce their digital gluttony. Major corporations around the world are searching for ways to keep software tools from becoming distractions, said John Tang, a researcher at I.B.M., who is a member of the new group.
“There’s a competitive advantage of figuring out how to address this problem,” Mr. Tang said. He said that there was “a certain amount of irony” in the fact that the solutions are coming from the very companies that built the digital systems in the first place."
"The onslaught of cellphone calls and e-mail and instant messages is fracturing attention spans and hurting productivity. It is a common complaint. But now the very companies that helped create the flood are trying to mop it up.
Some of the biggest technology firms, including Microsoft, Intel, Google and I.B.M., are banding together to fight information overload. Last week they formed a nonprofit group to study the problem, publicize it and devise ways to help workers — theirs and others — cope with the digital deluge."
"The big chip maker Intel found in an eight-month internal study that some employees who were encouraged to limit digital interruptions said they were more productive and creative as a result."
"A Google software engineer last week introduced E-Mail Addict, an experimental feature for the company’s e-mail service that lets people cut themselves off from their in-boxes for 15 minutes."
"The fractured attention comes at a cost. In the United States, more than $650 billion a year in productivity is lost because of unnecessary interruptions, predominately mundane matters, according to Basex. The firm says that a big chunk of that cost comes from the time it takes people to recover from an interruption and get back to work."
"Companies are also realizing that there is money to be made in helping people reduce their digital gluttony. Major corporations around the world are searching for ways to keep software tools from becoming distractions, said John Tang, a researcher at I.B.M., who is a member of the new group.
“There’s a competitive advantage of figuring out how to address this problem,” Mr. Tang said. He said that there was “a certain amount of irony” in the fact that the solutions are coming from the very companies that built the digital systems in the first place."
Tuesday, November 9, 2010
Unique Twitter Campaign - Albion Bakery
A very interesting use of Twitter made to work together with Albion's oven. Whenever a new batch of buns or cake is ready the baker just turns the knob and presses the button which automatically sends a tweet about the fresh snacks to the followers of the company. Brilliant idea developed by British agency Poke.
The technology used to create this unique combination of hardware and software is called Arduino. You can read more on the technology on this link: http://www.arduino.cc/
The technology used to create this unique combination of hardware and software is called Arduino. You can read more on the technology on this link: http://www.arduino.cc/
BakerTweet from POKE on Vimeo.
Wednesday, November 3, 2010
Augmented Reality Introduction
"Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated sensory input such as sound or graphics." (Wikipedia)
In simple words - it is a digital tool that utilizes a special code on a piece of paper or another medium and uses that code for creating a visual image on your computer screen when you expose it to your webcam. AR has other uses as well - below you can see several examples of that - combining AR with mobile technologies to create a map and information resource of the place you are visiting is just one of them. Have a look :)
In simple words - it is a digital tool that utilizes a special code on a piece of paper or another medium and uses that code for creating a visual image on your computer screen when you expose it to your webcam. AR has other uses as well - below you can see several examples of that - combining AR with mobile technologies to create a map and information resource of the place you are visiting is just one of them. Have a look :)
Social Media Excellence
Below you can see the case study of Old Spice's recent campaign. The campaign started out as a quirky and entertaining video that was posted online. The huge response to it though motivated an expansion in the campaign that produced unprecedented results. Kudos to the people from Wieden + Kennedy that developed this campaign. You can find the links to all the responses of the "man your man can smell like" on the link in the Top Examples section to the right.
Basics of Social Media
Below you can see an interview with Google's Vice Presidents and Chief Internet Evangelist. He touches on the fundamental value of applying social media to your communicaiton instead of using the more traditional one-way channels. It is interesting to hear about his view that when a relevant advertisement is placed in front of an interested individual it stops being an ad and becomes relevant information. From then on the marketeer's task is to give the opportunity and empower this individual to become an opinion leader by sharing the information they found through the ad on their various social networks.
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