"Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated sensory input such as sound or graphics." (Wikipedia)
In simple words - it is a digital tool that utilizes a special code on a piece of paper or another medium and uses that code for creating a visual image on your computer screen when you expose it to your webcam. AR has other uses as well - below you can see several examples of that - combining AR with mobile technologies to create a map and information resource of the place you are visiting is just one of them. Have a look :)
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