Below you can see the case study of Old Spice's recent campaign. The campaign started out as a quirky and entertaining video that was posted online. The huge response to it though motivated an expansion in the campaign that produced unprecedented results. Kudos to the people from Wieden + Kennedy that developed this campaign. You can find the links to all the responses of the "man your man can smell like" on the link in the Top Examples section to the right.
No comments:
Post a Comment