Basics of Social Media

Below you can see an interview with Google's Vice Presidents and Chief Internet Evangelist. He touches on the fundamental value of applying social media to your communicaiton instead of using the more traditional one-way channels. It is interesting to hear about his view that when a relevant advertisement is placed in front of an interested individual it stops being an ad and becomes relevant information. From then on the marketeer's task is to give the opportunity and empower this individual to become an opinion leader by sharing the information they found through the ad on their various social networks.