I was recently introduced to BannerBlog by a friend of mine and have discovered some real gems there in terms of sophisticated digital ads. Usually I am personally annoyed by banners but the banners I looked at on BannerBlog are special - they are not only relevant but also exciting and involving. I am personally fascinated by the gaming industry and the below banners are a great example of how banners can be utilized to market a game.
Developed by agency Biborg - the Assassin's Creed II: Brotherhood banner:
http://www.bannerblog.com.au/2010/11/assasins_creed_brotherhood_internet_battle.php
Freestyle Interactive's Madden NFL 2010 banner:
http://www.bannerblog.com.au/2009/08/madden_nfl_10_youtube_masthead_1.php
Wieden + Kennedy, Draftfcb and Sabertooth's Mass Effect 2 interactive banner:
http://work.draftfcbdev.com/me2/diorama/bannerDemo/me2_diorama.html
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