Recently, BrandRepublic posted a chart of the most successful and impacting viral videos in the past year. I want to use this post to share a few of them to demonstrate the different "hooks" that viral uses to accumulate millions of views. If I had to summarize in a phrase what it is that makes viral so..hm..viral is "Strong emotion". Whether that is sadness, guilt, passion, lust or inspiration the greatest viral videos always have to do with emotion. See for yourself in the below examples:
The Number 1 on the chart. TAC's campaign against drunk driving:
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