This year the people at the Cannes festival wanted to do something different. They performed a unique social experiment which put David Perez in an unusual situation. He was to perform every task that people posted on his twitter page. His determination and this set up led David to do all kinds of crazy stuff as jumping with a parachute, getting a tattoo and getting a crazy haircut. The idea and execution was developd by global agency Leo Burnett to increase interest in the Cannes Wildfire conference.
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