History of Social Media Blunders

Came across a wonderful SlideShare presentation by SMI on what has gone wrong for brands in social media over the last few years:

Social media Screw Ups - A History

View more presentations from Social Media Influence.

Social media might be the "coolest thing ever" according to some but it should definitely not be taken lightly by marketers and companies. With all the potential in the channel there are also great risks and no company, regardless of size or reputation is invulnerable to them. Maybe the most important insight for me from the presentation is to actively listen to and learn from your target group - that is the foundation of all successful marketing effort. Social media gives us great freedom to do exactly that - listen first-hand to the conversations of our audiences.