Came across something special on TED today - a presentation by Mike Matas - ex-software developer of the iPod and iPad interface. His current company Push Pop Press has developed an immersive digital book for the Apple devices that has interactive content, videos, documentary content and infographics built into the book and at your finger tips. Video below demonstrates the functionality - I personally would love to read through such a book. I am one to enjoy reading - sometimes going through hundreds of pages a day if I really enjoy the book. This project however, seems like a new experience altogether. It was interesting to hear that Mike's company are trying to develop a "toolkit" to allow other companies to easily create content as the pieces shown and I am very curious about the potential implications.
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